BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
To introduce their new state-of-the-art multisport facility to the world, New Balance needed a way to bring culture together for a meaningful launch event with global scale.
FT Solution
First Tube transformed a standard VIP private opening into a multi-platform hybrid live experience- merging sports, music and culture together for an exclusive performance from global superstar Jack Harlow. The unforgettable evening extended beyond the VIP attendees to millions of audiences around the world through our multi-platform livestream.
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Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.