In Bloom
Imagined by SZA & KEHLANI

The Challenge

To introduce their brand new product Grey Goose Essences to the world, Grey Goose needed an owned, sustainable campaign to build brand equity, awareness and authority.

FT Solution

For the last two years, we’ve brought Grey Goose Essences to life for consumers through vibrant, immersive experiences. Culminating in exclusive performances from with SZA and Kehlani, our In Bloom platform continues to drive both upper and lower funnel business goals for Grey Goose.

the results

award 3

’22 MUSE Creative Winner

63.5 M+

TOTAL VIEWS

583 K+

TOTAL WATCH TIME (H)

197 K

PEAK CONCURRENT VIEWS

71

ORGANIC PRESS PLACEMENTS

59.7 M

REACH

107.3 M

IMPRESSIONS

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