PROGRESSIVE
Sturgis

The Challenge

Progressive was looking to show their support to the rider community and make the magic of Sturgis accessible to millions of people.

FT Solution

An episodic docu-series that gave viewers at home a one-of-a-kind look into Sturgis.

the results

4

EPISODES

12 M

IMPRESSIONS

6.7 M

VIEWS

8000 +

SWEEPS ENTRIES

3 +

MIN AVG WATCHTIME

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