BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
Mastercard was looking to make exclusive experiences more accessible for their valued card members.
FT Solution
We innovated the Mastercard priceless platform and powered a custom branded environment where card members can engage with events and talent in a meaningful way – through cooking demonstrations, mixology classes, panel discussions, ballet lessons, among many more.
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Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.