Movement
Live Platform

The Challenge

Michelob ULTRA needed to reinvent their Movement Live platform in a way that would drive scale, engagement and reach.

FT Solution

First Tube helped ULTRA bring fitness to the masses with michelobultramovementlive.com. The multi-faceted digital hub allows ULTRA to host interactive livestreams, highlight their partners, sell tickets to events, capture first party data, store unlimited VOD content, and so much more.

theĀ results

50 K

SUBSCRIBERS IN ONE MONTH

53 %

EXCEEDED FIRST PARTY DATA CAPTURE GOAL

4 X

LONGER WATCH TIME THAN OTHER SYNDICATION POINTS

5 M+

TOTAL VIEWS IN 2021

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Case Studies