
Grubhub
Harnessing the power of live music to build brand cultural authority
With the recent launch of Grey Goose Essences, the brand needed to make a splashy entrance in order to reach and win over consumers.
We set out to introduce and immerse consumers into the vibrant world of Grey Goose Essences with a bold, unexpected, and multisensory launch. In Bloom, Imagined by SZA was an immersive, virtual concert with the multi-hyphenate, Grammy-nominated singer SZA.