In Bloom
Imagined by SZA

The Challenge

With the recent launch of Grey Goose Essences, the brand needed to make a splashy entrance in order to reach and win over consumers.

FT Solution

We set out to introduce and immerse consumers into the vibrant world of Grey Goose Essences with a bold, unexpected, and multisensory launch. In Bloom, Imagined by SZA was an immersive, virtual concert with the multi-hyphenate, Grammy-nominated singer SZA.

the results

award 3

’22 MUSE Creative Winner

15.4 M+

TOTAL VIEWS

4.7 M+

ENGAGEMENTS

583 K+

TOTAL WATCH TIME (H)

93 K

PEAK CONCURRENT VIEWS

71

ORGANIC PRESS PLACEMENTS

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