Grubhub
Harnessing the power of live music to build brand cultural authority
The Challenge
With the recent launch of Grey Goose Essences, the brand needed to make a splashy entrance in order to reach and win over consumers.
FT Solution
We set out to introduce and immerse consumers into the vibrant world of Grey Goose Essences with a bold, unexpected, and multisensory launch. In Bloom, Imagined by SZA was an immersive, virtual concert with the multi-hyphenate, Grammy-nominated singer SZA.
Explore
more work
Michelob Ultra
Building an always-on fitness hub to create new opportunities for consumers and sponsors