BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
To introduce their brand new product Grey Goose Essences to the world, Grey Goose needed an owned, sustainable campaign to build brand equity, awareness and authority.
FT Solution
For the last two years, we’ve brought Grey Goose Essences to life for consumers through vibrant, immersive experiences. Culminating in exclusive performances from with SZA and Kehlani, our In Bloom platform continues to drive both upper and lower funnel business goals for Grey Goose.
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Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.