BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
Anheuser Busch was looking to grow affinity amongst 21-35 year old Hispanic consumers and evolve their portfolio-led initiatives.
FT Solution
We engaged consumers in a new and meaningful way through Anheuser-Busch’s first-ever portfolio led, multi artist interactive livestream experience. The performance included six brands and seven artists – and lived on it’s own microsite that included RSVP giveaways, in-stream shopping, and interactive elements.
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Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.