BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
Michelob ULTRA needed to reinvent their Movement Live platform in a way that would drive scale, engagement and reach.
FT Solution
First Tube helped ULTRA bring fitness to the masses with michelobultramovementlive.com. The multi-faceted digital hub allows ULTRA to host interactive livestreams, highlight their partners, sell tickets to events, capture first party data, store unlimited VOD content, and so much more.
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more work
Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.