BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
With the rise in popularity of at-home cooking, Traeger was looking for a way to bring weekly cooking classes to the comfort of people’s homes.
FT Solution
We created a Traeger owned bi-weekly cooking show utilizing our low-cost remote production solution. Hosted by Traeger’s own pitmasters, the programming has deepened the loyalty of Traeger’s customers by consistently engaging with them on a digital platform and showcasing Traeger’s products in the most relevant and entertaining way.
Explore
more work
Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.