BACARDÍ
Building cultural relevance to recruit the next generation of rum drinkers through music moments
The Challenge
Grubhub wanted to tap into authentic tune-in moments that integrated their brand into cultural conversations & to be there to feed consumers while watching and engaging with compelling content.
FT Solution
In July of 2019, FTM launched Sound Bites delivered by Grubhub – a brand owned franchise harnessing music’s hottest stars. Our new and always-on method continuously feeds new and existing consumer’s with unique music experiences and compelling offers.
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Progressive
Showing support to the rider community and making the magic of Sturgis accessible to millions of people.