Anheuser-Busch’s “Reventón de Verano” Selected as a Bronze Winner at the 2022 ANA Reggie Awards
By AMA Reggie Awards 4.18.21 | Link to Award
Anheuser-Busch’s “Reventón de Verano” has been selected as a bronze winner at the 2022 Reggie Awards for Experiential Marketing (Virtual Events)! This achievement further positions Anheuser-Busch as a leader in live digital experiences.
About the REGGIE Awards:
Since 1983 the REGGIE Awards have been the premier industry awards program recognizing the best brand activation marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by “making the cash register ring” with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the “best-in-class” from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.
About the ANA:
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.
Watch Maluma’s full performance here!