FT Careers

Media Director

First Tube is looking for a proven Media & Analytics professional to lead our relationships with some of the world’s leading marketers. This position includes responsibilities for Media & Analytics activities including onboarding new media vendors, support (pre, live, and post media campaigns), analysis & analytics, and strategic consultation, as well as the key outcomes of this work – ie, renewals and upsells.

A successful candidate for this role has built collaborative client relationships from the working level up to the Head of Customer Success, is excited about our vision for social video, is comfortable in a dynamic startup environment, and will bring energy and passion to everything they do. This role reports directly to the senior leadership team, with significant cross-functional collaboration across the entire company.

Responsibilities:

Define and Optimize Customer’s Media Campaigns

• Standardize & Grow the template for onboarding media activities for new customers and campaigns
• Determine how to define, drive, and demonstrate the value delivered to clients. Delivering against KPIs.
• Drive adoption of new media products; adding them to our core areas of excellence. Improve on our utilization of key media platforms like YouTube, LinkedIn, Facebook, and Instagram.
• Building custom digital campaigns to reach an artist’s key demographic and engage their target audience.
• Gain customer buy-in for joint case studies and references
• Create and organize the reporting of all Ad Spends back to the client
• Present data virtues to the client on learnings and happenings in reports in a complex and understandable way

Help build and develop the Media & Analytics team

• Foster collaboration within the team and across the company, building mutual respect and trust for the Media and Analytics disciplines.
• Encourage continuous learning within the team, and identify opportunities to develop critical skills across the team
• Ensure that all key stakeholders deeply understand our customers’ businesses and objectives, as related to media and marketing goals, and are positioned to serve as trusted advisors
• Understand how to utilize, organize, and amplify data points for future campaigns; taking the knowledge of previous campaigns

Media & Analytics Leadership within our competitive marketplace

• Create a company-wide culture where Media & Analytics is seen as a competitive advantage for customers of First Tube
• Inform the First Tube product roadmap based on your input, and input elicited from our customers and the marketplace.
• Define new data collection and analysis processes
• Design and execute operational reporting highlighting key customer success drivers
• Craft the creative vision behind the aesthetics of the platform, and work with designers directly to accomplish clear and concise objectives.
• Negotiate compensation and project details for outside contractors related to marketing and promotions

Own key Customer Success Metrics

• Reduced Gross Churn, increased Net Dollar Retention and Gross Billings.
• Cultivation of referenceable clients and marketable case studies
• Revenue through cross-sell and up-sell activity

First Tube Social Marketing Strategy

• Set and achieve strategic goals related to social media metrics.  Including the creation of the graphics and copy on all posts
• Oversee, build and implement SEO campaigns and display advertising
• Coordinate with FTM PR releases & news – to expand reach and influence of FTM with the prescribed social platforms, with the key result of increased inbound sales inquiries.
• Interaction with users on all social media platforms to help establish leads and build brand awareness
• Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Copywriting for email marketing and digital campaigns as a whole.
• Working with artists to identify goals and implementing a strategy to encourage brand recognition, build a following, and convey a consistent message.
• Responsible for the uploads of creative on all of First Tube Social channels.
• Run highly targeted paid campaigns to develop leads for First Tube as a whole.  The reporting that follows with these ads.
• Handle all organization of First Tube data:

This Includes:

• • Creation of individualized Facebook, Instagram, LinkedIn, Twitter, and YouTube (respective) Business Managers.
  • The crafting of banners on all outlets
  • Organization of all leads from the pipeline to be converted into data drivers for our paid campaigns.

Industry Outreach

• Foster relationships between First Tube and media channels, including but not limited to Facebook, Twitter, LinkedIn. The goal is to gain access to assistance and standing with each of the platforms, for instance ( First Tube as an approved advertiser on…)
• Handle all username changes and verifications for all platforms on the client end.  Added value presented back to the client.
• Contacts within the Music Industry to gain artist access when their teams have been unresponsive.
• Work directly with sales and development/customer success teams to foster + develop leads at Director/Manager level with potential revenue drivers and business opportunities

Who You Are:

• 7+ years building amazing customer relationships in roles with progressively increasing responsibility, including significant exposure to CMOs / other senior leaders
• A proven leader, exceptional communicator, and compelling presenter with an unbreakable resolve and excellent negotiation skills
• Analytically savvy, familiar with all digital marketing ROAS and other metrics our clients are looking to optimize
• Well-versed in all things Social
• Empathetic, humble and hungry
• NYC based

Job Functions:

• Media Buying Oversight
• Creative Oversight
• Media Analytics & Program Delivery
• Project Management
• Business Development

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they check every single box. First Tube is dedicated to building a diverse and inclusive workplace, so if you’re excited about this role, but you don’t meet every single qualification, we encourage you to apply anyway.

SEND APPLICATIONS TO [email protected]

Sr. Account Manager

Who You Are:

First Tube Media is looking for a stellar Sr. Account Manager to join our team as we continue to grow. Proven client account and program management experience across digital media programs, established success stories, demonstrated ability to increase revenue, and strategic thinking are vital in this position. The goal is to become not only a trusted advisor to our amazing client roster but also to our internal teams and external vendor community, building strong and fruitful partnerships that drive strategic growth to our business.

A successful candidate has experience project managing multiple detail-oriented digital projects on tight timelines and built collaborative client relationships.  This person is excited about social-first video, is comfortable in a dynamic startup environment, and will bring energy and passion to everything they do. This role reports directly to the VP of Client Success with significant cross-functional collaboration across the entire company.

What You’ll Do:

• Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the Client’s expectations.
• Day-to-day spearheading and project management with assigned client partners: fielding questions, solving problems, giving campaign updates, and providing data/context as needed.
• Serve as one of the client’s primary contacts, leading kick-off and weekly status calls as they relate to program-specific work; prepare and present project reporting, analyzing performance relative to the campaign objectives and providing actionable recommendations.
• Be a seasoned presenter to persuasively articulate the strategy, value and expected impact of program recommendations and execution plan.
• Monitor and incorporate feedback from the client and/or the internal team for continuous workflow improvement.
• Work cross-functionally with Sales, Talent, Production, Analytics, and Operations teams to ensure timely and successful delivery of our solutions according to client needs and objectives.
• Deck creation, slide building and writing
• Budget management and reporting along with client invoicing and financials
• As the project lead you will have and be able to communicate generalist knowledge of planning, production, talent, digital strategy, media, promotion, branding, design and creative

What You’ll Bring:

• 5-7+ years building amazing customer relationships in roles with progressively increasing responsibility
• A confident leader, exceptional communicator, and compelling presenter with an unbreakable resolve and excellent negotiation skills
• Expertise in project management tools such as Asana, Airtable, Monday.com (etc.)
• Analytically savvy, familiar with all digital marketing ROAS and other metrics our clients are looking to optimize
• Well-versed in all things Social
• Empathetic, humble and hungry
• Experience working in live and digital events are huge plus
• NYC based

SEND APPLICATIONS TO [email protected]

Frontend Developer

FT Live is First Tube’s core offering that enables brands to create compelling livestreaming experiences on and across multiple consumer-facing platforms. We currently have several products for live events for brands, including a VMS, broadcast streaming, AVOD, SVOD, ticketing, multi-platform syndication, and a social live experience. The next version of our SaaS offering will be a seamless and integrated video streaming platform with a common backend and a full analytics suite for B2B customers with automated syndication.

Your Role:

This mission-critical development role is responsible for (1) brand-facing tools for our customers, especially analytics and data visualization, and (2) consumer-facing products we provide to brands to craft their fan experiences, including livestreaming products. You will collaborate with the head of product, other developers, and a production team to ensure we have the best-in-class platform for creating, managing, and quantifying the ROI of our customers’ campaigns.

You Will Also:

• Help establish the visual vocabulary for our analytics product, working with product and UI/UX resources to generate new and better ROI insights
• Work with product and production teams to streamline our live workflows and consolidate around a core set of customer options
• Perform code reviews and lead UAT sessions with internal team and customers
• Scope and build proof-of-concept prototypes for stakeholder review and expert user feedback
• Participate actively in exploring emerging presentation layer technologies and how we can leverage them, including AR/VR, membership-based services

Qualifications:

• Bachelor’s degree with 3+ years of experience in computer science, software engineering, human/machine interface design, or related fields
• Deep experience in building on top of and integrating with REST APIs
• Strong computer science fundamentals in data structures and algorithms
• Hands-on experience developing applications for highly available, scalable systems, preferably B2B/enterprise applications
• Understanding of HTML5, CSS3 and CSS media queries
• Demonstrated experience with Go, Python, Java, C/C++ or other programming languages
• Deep understanding of the underlying design philosophy and implementation of common web frameworks (Vue/React/Angular)
• Experience with UI/UX design using design tools such as Figma, Sketch, or Adobe XD
• A portfolio of well-crafted, data-visualization-focused products we can review as part of the interview process
• Masterful understanding of frontend/backend application architecture and protocols
• Familiarity with product and software development lifecycle process, including agile frameworks

Bonus Points:

• Proficiency in building web2 and web3 offerings
• Degree in computer science or human/machine interface design
• Experience with social media platform APIs and resultant analytics
• Understanding of the marketing technology business
• General understanding of livestreaming, video content management, metadata
• Experience with Unity and/or Unreal Engine, or other 3D tools, e.g., Niantic Lightship
• A strong point of view on the evolution of the “metaverse”

About First Tube:

• First dedicated live experience platform for brands
• Creates must-watch cultural moments for brands to own and sponsor
• Founded in 2016, growing quickly with a team of 25+
• Premier customers include Mastercard, Grubhub, Tito’s Vodka, Bacardi, AB InBev
• History of high-profile partnerships with premier talent for live experiences, including Post Malone, Gavin Degraw, Jennifer Hudson, The Kid LAROI, Megan Thee Stallion, and more
• Our work reaches hundreds of millions of viewers monthly

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they check every single box. First Tube is dedicated to building a diverse and inclusive workplace, so if you’re excited about this role, but you don’t meet every single qualification, we encourage you to apply anyway.

SEND APPLICATIONS TO [email protected]