Director, Media

Job Description

Company Description

First Tube is a dynamic and innovative marketing agency that creates and amplifies  brand-owned moments, connecting brands to people through culturally relevant marketing. We work with a diverse range of notable brands, helping them engineer brand moments to command, amplify, and capitalize on attention. Our team is on a mission to revolutionize how brands connect with people through our agency services, developing and executing integrated moment campaigns for brands, and through LiveAMP, our proprietary suite of ad products designed to help brands attach to and amplify cultural moments.

Job Summary:

First Tube is seeking a Director, Media to lead the strategy, development, activation, and analysis of paid media campaigns for our current and prospective clients. This includes integrated campaigns across the services side of our business, as well as for LiveAMP media suite.

We are looking for someone with a deep understanding of the digital and social advertising landscape who is passionate and knowledgeable about the latest digital advertising trends. The ideal candidate has their finger on the pulse of what’s driving culture and consumer behavior. The Director, Media will need to be comfortable owning the full paid media planning and activation lifecycle, including leading and developing media RFP responses.

The individual will also be expected to help inform our LiveAMP ad product suite, partnering with other departments to enhance our current ad products and develop new best-in-class ads to amplify cultural moments for brands. The role currently does not include direct reports, however, there will be future opportunities to build out the team, therefore, leadership and management experience is ideal. This is an exciting opportunity for someone who is innovative, highly strategic, likes to own paid media end-to-end, and wants to help shape the future of First Tube’s media products and services offering.

Key Responsibilities:

• Demonstrate a command of the paid digital and social media advertising space, staying informed on emerging trends, products, and innovation within the industry.
• Lead media strategy for new business and active clients, leveraging market trends and benchmarks, consumer insights, and cross-channel expertise to develop data-informed paid media strategies.
• Develop paid media plans, inclusive of recommended channel mix, allocation, audience targeting, KPIs, and more.
• Lead paid media campaign measurement planning, optimization, and reporting frameworks. Leverage strong paid media analytical expertise to inform campaign optimizations and recommendations with actionable insights.
• Oversee and drive end-to-end paid media campaign launches, taking full ownership of campaign strategy, development, activation, and analysis.
• Oversee media buying team, including but not limited to media briefing, campaign QA, collaborating on campaign optimization, campaign troubleshooting, and more.
• Direct ad buying experience across various ad manager platforms (paid social, DSPs, etc.) managing campaign set-up and buying, with the ability to manage paid media campaigns directly when needed.
• Inform paid media creative and asset briefing, and share paid media creative best practices to elevate campaign effectiveness.
• Collaborate closely with Sales, Brand Solutions, Product, Creative Services, and more on product innovation, new business, and campaign execution.
• Contribute to elevating our media practice by refining existing processes and proposing new offerings, partnerships, and more.
• Partner with the product team to make recommendations and enhancements for the FT Live measurement and analytics platform.
• Serve as a paid media subject matter expert, staying current on industry trends and products and sharing knowledge with the broader First Tube team and clients.
• Ability to confidently lead paid media discussions with prospective and existing clients, as well as with our internal teams.
• Serve as the primary source of expertise for paid media-related strategic counsel or POVs.

Qualifications:

• 7+ years of experience in paid media planning and buying, with strong expertise in paid digital and social (e.g. TikTok, YouTube, Meta, etc.), programmatic video, and other video channels (e.g. CTV, OTT, digital OOH, etc.), including direct management of ad buys on various platforms.
• Experience with paid media measurement planning, set-up and analysis. Ability to analyze and synthesize campaign performance data and provide insights to inform optimizations and future recommendations.
• Strong client management skills with experience communicating with clients of various levels, providing strategic counsel and recommendations on paid media.
• Highly organized, able to prioritize multiple projects and timelines in a fast-paced environment.
• Exceptional business, strategy, and creative writing skills.
• Experience in amplifying live moments or broadcast/streamed content is a bonus, as is experience in cultural passion points such as sports, music, fashion, entertainment, etc.

#LI-LT1 #LI-Hybrid #HMFT

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$140,000.00 – $165,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Senior Manager, Brand Solutions

First Tube is a dynamic and innovative marketing agency that creates and amplifies brand-owned experiences, connecting brands to consumers through social-first live campaigns. We work with a diverse range of clients across various industries, helping them achieve their marketing and communication objectives. Our team is on a mission to revolutionize live experiences for brands by helping brands fire up passionate communities and drive engagement.

Who You Are:

First Tube is looking for a Senior Manager of Brand Solutions to join our team as we continue to grow, acting as the strategic account and client lead on active clients. We are looking for someone with proven senior account management experience across social media, content, and experiential marketing with established success stories. We are looking for someone to not only be a right-hand advisor to our amazing client roster but also to our internal teams, building strong and fruitful partnerships that drive strategic growth to our business.

A successful candidate has experience building and managing multi-platform brand campaigns on tight timelines. The candidate must be professional in all manners, detail oriented and build collaborative client relationships while maintaining a positive team atmosphere. This person is excited about the evolving media space – especially social-first video and is comfortable in a dynamic startup-like environment bringing energy and passion to everything they do. This role reports directly to the VP of Brand Solutions with significant cross-functional collaboration across the entire company.

What You’ll Do:

• Serve as the client’s primary contact while also helping manage those who report into you, establishing clear roles and responsibilities.
• Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the client expectations and build trust.
• Provide day to day strategic leadership and project management with client partners: fielding questions, problem solving, giving campaign updates, and providing data/context as needed.
• Play an active role in co-creation and execution of our client’s campaigns. Work cross functionally to ensure the development of strategic, compelling marketing programs.
• Act as the client and brand expert on our team, guiding our team to produce the strategic solutions for our clients that deliver superior results
• Prepare and present project reporting, analyzing performance relative to the campaign objectives and providing actionable recommendations.
• Keeps up with industry trends, sharing relevant learnings and strategic recommendations with our internal team and clients.
• Looks for opportunities to grow our client relationships and scopes, identifying where our solutions can help clients solve business and marketing problems.
• Be a seasoned presenter to persuasively articulate the strategy, value and expected impact of program recommendations and execution plan.
• Play a key role in financial and operational process, including drafting and managing SOWs, and budget management and tracking.
• Champion and cultivate new processes that help drive First Tube’s business and culture.
• Participate in business development efforts by way of leading and contributing to client proposals and presentations.

What You’ll Bring:

• 3-4+ years in account or brand management, or media strategy experience
• A confident leader, exceptional communicator, and compelling presenter with an unbreakable resolve
• Work experience in social media, talent/influencer, content, or experiential (live/hybrid events) marketing preferred
• Positive mindset and a passion for culture
• Analytically savvy, familiar with all digital marketing and paid media performance
• Proven management experience
• Empathetic, humble and hungry
• Experience managing multi-million dollar budgets
• Managing c-suite level clients
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Fluent in Google workspace, Microsoft Office and Asana (a plus)
• NYC based

Profile:

• Strategic thinker
• Self-starter
• Ability to prioritize for business-impact
• Effective collaborator
• Excellent verbal and written communication skills
• Calm under pressure
• Attention to detail

SEND APPLICATIONS TO [email protected]