Senior Manager, Brand Solutions

First Tube is a dynamic and innovative marketing agency that creates and amplifies brand-owned experiences, connecting brands to consumers through social-first live campaigns. We work with a diverse range of clients across various industries, helping them achieve their marketing and communication objectives. Our team is on a mission to revolutionize live experiences for brands by helping brands fire up passionate communities and drive engagement.

Who You Are:

First Tube is looking for a Senior Manager of Brand Solutions to join our team as we continue to grow, acting as the strategic account and client lead on active clients. We are looking for someone with proven senior account management experience across social media, content, and experiential marketing with established success stories. We are looking for someone to not only be a right-hand advisor to our amazing client roster but also to our internal teams, building strong and fruitful partnerships that drive strategic growth to our business.

A successful candidate has experience building and managing multi-platform brand campaigns on tight timelines. The candidate must be professional in all manners, detail oriented and build collaborative client relationships while maintaining a positive team atmosphere. This person is excited about the evolving media space – especially social-first video and is comfortable in a dynamic startup-like environment bringing energy and passion to everything they do. This role reports directly to the VP of Brand Solutions with significant cross-functional collaboration across the entire company.

What You’ll Do:

• Serve as the client’s primary contact while also helping manage those who report into you, establishing clear roles and responsibilities.
• Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the client expectations and build trust.
• Provide day to day strategic leadership and project management with client partners: fielding questions, problem solving, giving campaign updates, and providing data/context as needed.
• Play an active role in co-creation and execution of our client’s campaigns. Work cross functionally to ensure the development of strategic, compelling marketing programs.
• Act as the client and brand expert on our team, guiding our team to produce the strategic solutions for our clients that deliver superior results
• Prepare and present project reporting, analyzing performance relative to the campaign objectives and providing actionable recommendations.
• Keeps up with industry trends, sharing relevant learnings and strategic recommendations with our internal team and clients.
• Looks for opportunities to grow our client relationships and scopes, identifying where our solutions can help clients solve business and marketing problems.
• Be a seasoned presenter to persuasively articulate the strategy, value and expected impact of program recommendations and execution plan.
• Play a key role in financial and operational process, including drafting and managing SOWs, and budget management and tracking.
• Champion and cultivate new processes that help drive First Tube’s business and culture.
• Participate in business development efforts by way of leading and contributing to client proposals and presentations.

What You’ll Bring:

• 3-4+ years in account or brand management, or media strategy experience
• A confident leader, exceptional communicator, and compelling presenter with an unbreakable resolve
• Work experience in social media, talent/influencer, content, or experiential (live/hybrid events) marketing preferred
• Positive mindset and a passion for culture
• Analytically savvy, familiar with all digital marketing and paid media performance
• Proven management experience
• Empathetic, humble and hungry
• Experience managing multi-million dollar budgets
• Managing c-suite level clients
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Fluent in Google workspace, Microsoft Office and Asana (a plus)
• NYC based

Profile:

• Strategic thinker
• Self-starter
• Ability to prioritize for business-impact
• Effective collaborator
• Excellent verbal and written communication skills
• Calm under pressure
• Attention to detail

SEND APPLICATIONS TO [email protected]

Director, Brand Solutions

First Tube is a dynamic and innovative marketing agency that creates and amplifies brand-owned experiences, connecting brands to consumers through social-first live campaigns. We work with a diverse range of clients across various industries, helping them achieve their marketing and communication objectives. Our team is on a mission to revolutionize live experiences for brands by helping brands fire up passionate communities and drive engagement.

Who You Are:

First Tube is looking for a Director of Brand Solutions to join our team as we continue to grow, acting as the strategic account and client lead on active clients. We are looking for someone with proven senior account management experience across social media, content, and experiential marketing with established success stories. We are looking for someone to not only be a right hand advisor to our amazing client roster but also to our internal teams, building strong and fruitful partnerships that drive strategic growth to our business.

A successful candidate has experience building and managing multi platform brand campaigns on tight timelines. The candidate must be professional in all manners, detail oriented and build collaborative client relationships while maintaining a positive team atmosphere. This person is excited about the evolving media space – especially social-first video and is comfortable in a dynamic startup-like environment bringing energy and passion to everything they do. This role reports directly to the VP of Brand Solutions with significant cross-functional collaboration across the entire company.

What You’ll Do:

• Serve as the client’s primary contact while also helping manage those who report into you, establishing clear roles and responsibilities.
• Ensure the highest level of professionalism is maintained on assigned accounts, and work to meet and exceed the client expectations and build trust.
• Provide day-to-day strategic leadership and project management with client partners: fielding questions, problem solving, giving campaign updates, and providing data/context as needed.
• Play an active role in co-creation and execution of our client’s campaigns. Work cross functionally to ensure the development of strategic, compelling marketing programs.
• Act as the client and brand expert on our team, guiding our team to produce the strategic solutions for our clients that deliver superior results
• Prepare and present project reporting, analyzing performance relative to the campaign objectives and providing actionable recommendations.
• Keeps up with industry trends, sharing relevant learnings and strategic recommendations with our internal team and clients.
• Looks for opportunities to grow our client relationships and scopes, identifying where our solutions can help clients solve business and marketing problems.
• Be a seasoned presenter to persuasively articulate the strategy, value and expected impact of program recommendations and execution plan.
• Play a key role in financial and operational process, including drafting and managing SOWs, and budget management and tracking.
• Champion and cultivate new processes that help drive First Tube’s business and culture.
• Participate in business development efforts by way of leading and contributing to client proposals and presentations.

What You’ll Bring:

• 6-8+ years in account or brand management, or media strategy experience
• A confident leader, exceptional communicator, and compelling presenter with an unbreakable resolve
• Work experience in social media, talent/influencer, content, or experiential (live/hybrid events) marketing preferred
• Positive mindset and a passion for culture
• Analytically savvy, familiar with all digital marketing and paid media performance
• Proven management experience
• Empathetic, humble and hungry
• Experience managing multi-million dollar budgets
• Managing c-suite level clients
• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Fluent in Google workspace, Microsoft Office and Asana (a plus)
• NYC based

Profile:

• Strategic thinker
• Self-starter
• Ability to prioritize for business-impact
• Effective collaborator
• Excellent verbal and written communication skills
• Calm under pressure
• Attention to detail

SEND APPLICATIONS TO [email protected]

Senior Digital, Social Strategist

First Tube is a dynamic and innovative marketing agency that creates and amplifies brand-owned experiences, connecting brands to consumers through social-first live campaigns. We work with a diverse range of clients across various industries, helping them achieve their marketing and communication objectives. Our team is on a mission to revolutionize live experiences for brands by helping brands fire up passionate communities and drive engagement. We are looking for a culturally aware and social media savvy strategist to join our growing team.

Job Summary:

As a Senior Social Strategist at First Tube, you will play a pivotal role in guiding the development and execution of social media marketing campaigns. Your extensive social media experience will help shape culturally relevant and engaging brand experience campaigns for our clients as well as on new business pitches.

Key Responsibilities:

• Social Strategy: Develop comprehensive social engagement and content strategies that align with clients’ goals, target audience, and industry trends.
• Content Strategy: Develop and oversee content strategies, ensuring that the content aligns with the overall social strategy.
• Creative Strategy: Partner with Creative Services to develop social-first brand campaigns and help guide creatives/designers on creative/content best practices.
• Campaign Planning: Create detailed campaign plans, including content calendars, paid advertising strategies, and KPIs.
• Client Collaboration: Collaborate closely with clients to understand their objectives, provide strategic insights, and maintain strong client relationships.
• Data Analysis: Analyze campaign performance and make data-driven recommendations for optimization and improvement.
• Social Media Management: Where applicable tied to our brand campaigns, oversee social media accounts, including content posting, community management, and engagement.
• Industry Expertise: Build and maintain relationships with social media platforms, staying informed of relevant product updates and best practices. Share subject matter expertise and education with the larger First Tube organization.
• Market Research: Stay up-to-date with industry trends, competitor analysis, and emerging technologies to inform strategy and maintain a competitive edge.
• Reporting: In partnership with Brand Solutions and Live Activation teams, prepare and present regular reports on campaign performance to clients, highlighting key insights and recommendations.
• Paid Media Strategy: Partnering with Live Activation team on paid media strategies, support and offer recommendations on paid media based on platform expertise.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field. Master’s degree is a plus.
• 5+ years of experience in social media strategy, with a proven track record of successful campaigns, ideally with experience in talent-led content-driven marketing.
• Strong leadership and team management skills, with experience in leading a team of digital marketing professionals.
• Proficiency with social and digital marketing tools, analytics platforms, and social media management software.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving abilities.
• Up-to-date knowledge of digital marketing trends and best practices.
• Certifications in digital marketing and social media strategy are a plus.

Benefits:

Competitive salary

Health, dental, and vision insurance

Retirement savings plan

Professional development opportunities

Dynamic and collaborative work environment

Opportunity to work with a diverse range of clients and industries

New York City, Full-time, Senior (5+ years)

If you are a seasoned digital and social media strategist with a passion for driving results and leading a team, we encourage you to apply for the Senior Social/Digital Strategist position at First Tube. Join our team and make a significant impact on our clients’ success in the digital world.

SEND APPLICATIONS TO [email protected]